Time for part two of our How to Make Money on Instagram series (if you missed the first part, you can find it here: How to Make Money on Instagram ) In this article, we will talk about some best practices for creating posts to help convert your audience into sales.
You need to make sure your profile is entirely complete in order to make sure you don't look unprofessional to your viewers, which includes a number of things, such as:
- Profile photo (well made, either your logo, or something interesting)
- Completed bio (with a link like we mentioned in the last article)
- Contact details - location and phone number
Once you have everything set up the way you want it, it's time to get started with making content. However, there are a few things you want to make sure you have in mind before you just start snapping anyting that comes into mind. First, it's very common to have a consistent theme through entire profiles on Instagram, for one main reason - It looks great!
This isn't hard to achieve, you should just remember to use a consistent colour palette, use similar filters each time you post, and make sure what you post is a similar style every time.
Just remember one word - conformity.
If you want to learn more about making the perfect theme for your profile, and a tonne of other cool ideas, such as transitioning between themes over time, check out Instagram Theme Guide - Mostly Morgan .
Next, it's important to make sure that you're going to be producing images people want to see. Yes, it might mean upgrading your outdated phone for one with a better camera, picking up a quality dslr, or hiring a photographer to make the images for you, but it will pay off in the long term, you can be sure of that. You also want to make sure you have enough images to be able to post ideally twice a day, or once a day if you don't really have the time or resources for more.
Time To Post!
Okay, now that you've done all that, its time to get started making images and writing captions for each post, and doing the other small things that help to get them seen by people. Obviously, the first thing to consider here is what you're going to post. The table below should provide you with a few good ideas depending on the type of business you run.
|Store||Business to Business||Content & Blogging||News & Media|
|Product Images||Infographics||Posts from Website||Headlines/Ariticle Features|
|Industry Specific News||Life at Your Office||Relevant Images||Upcoming Content|
|Competitions/Giveaways||Advice for Potential Clients||Announcements||Images Your Audience Would Appreciate|
As you can see, there are a number of different options no matter what your business, and there are plenty more we didn't list. You just need to think back to the basics, who are you trying to reach, and what would they be interested in?
Don't just invest all of your efforts into creating images. Although Instagram is a visual social network that focuses on images, as with all other social networks, video content is huge right now. In fact, knowing Facebook's (Instagram's owner, for those of you who didn't already know that) love of making sure video posts are seen by more people, the same applies to Instagram. This means you should consider a range of videos to post on your profile, such as reviews of products, q&a sessions, and even just funny/cute videos that people spend unhealthy amounts of time watching.
Okay, so you're probably wondering why we still haven't started explaining how exactly you should create great posts on Instagram. But don't worry, good things take time, and you should take the time to make sure you've got everything right so far. You're 50% of the way to an Instagram profile that will make you money over time. That said, coming up next is the juicy bit - how to make posts that people engage with again and again, and also how you can make sure more people see them, and more people visit your website and turn into sales for your business.
About Dylan W.
Dylan founded Prysma, a Digital Marketing Agency in 2016 after period of freelance marketing for a number of companies. Since then he’s developed his knowledge in a number of digital marketing areas, such as Social Media Marketing, Analytics, and Traffic Generation Strategies.